
Marketing – We are marketing specialists!
TVaustin.com will spend time with you to learn about you, your business, and what your goals are for growing your business with advertising. We will learn who your potential clients are and determine the best way to reach them. Even though we concentrate mostly on highly effective television advertising, we can also help you with other forms of advertising.
We use sources like Nielsen’s Media Research (Nielsen Ratings) and Scarborough Research to find your targeted audience. Even more important is our experience. Nelson Wang, President of TVaustin.com, has lived in Austin for over 22 years and has been working in the TV advertising field for the last 13 years.
“I know what channels certain Austinites are watching, and I know their buying habits,” he says.
Unique Strategy –
“TVaustin.com has a unique method of ad placement that the rest of the industry is not familiar with. It took me 13 years to perfect this method and my clients have already benefited greatly from this unique way of placing ads. In just 3 months of using this method my clients have seen dramatic increases in their sales and some clients needed only 2 weeks of advertising to see excellent results.”
How Do We Do It? –
”Because we buy TV advertising in bulk our rates are low we can increase the repetition of ads for our clients. For example if a 30 seconds ad costs my client $18 (TVaustin.com's bulk rate) versus $100 (normal ad rate), I can run more than 5.6 times as many ads for my client versus other advertisers.”
Frequency Is The Key –
”Let’s say you want to run a 30 second ad from 6pm to midnight on News 8. Again using our low rates we will run your 30 second ad 4 times in that six hour period every day; whereas other agencies using rate card rates will only run your ad less than once a day in that same six hour period. So ask yourself this, which marketing will be more successful for the same investment: Running your ad 5 times a week or running 28 times a week?”
“In order for us to help you in the best way, we will need your help to find out all about your business. We will discover your strengths and how to take business from your competitors. We will grow as you grow! You may not even need a marketing person or team in your business, since we can become that team for you – plus you don’t have to pay us a salary!”